Case studies
Why Every Growing B2B Brand Struggles with Thought Leadership — and What to Do About It
Struggling to get traction with thought leadership in B2B? This piece diagnoses common traps and shows what to do to turn it around.
From Flat Conversations to a Content Engine: How a Financial Services Brand Turned Video Podcasting into £150K+ of New Business
In this case study, learn how strategic video podcasting converted flat conversations into £150,000 in new business for a financial brand.
The B2B Video Podcast Playbook: A Step-by-Step Guide for Professional and Financial Services Marketers
This step‑by‑step guide reveals how to define audience, set compliance, resource roles, distribute content and measure what matters in video podcasts.
Addressing the Roadblocks: Making Video Podcasting Work in B2B and Financial Services Marketing
Understand why many B2B/financial video podcasts stall early — with concrete solutions to navigate regulation, capacity, ROI and content strain.
Why B2B Video Podcasts Fail and How to Fix It: The Blueprint
Struggling with your B2B video podcast? Explore key breakdowns and a step‑by‑step blueprint to rebuild clarity, quality, and measurable outcomes.
Preparation is Everything: Why Great Podcasts Start Before the Cameras Roll
The most successful podcasts aren’t the ones with the flashiest cameras or the trendiest sets. They’re the ones where everything is prepared in advance. Pre-production is the difference between chaos and clarity.
“Affordable” Can Be The Most Expensive Choice You Make
Last month, a London-based financial services company booked into a bargain studio. Ten minutes into the recording, the main mic hissed, and the room sounded like Marble Arch at rush hour.
Benefits of Video Podcasting for Business Authority
In an era where trust is the ultimate currency, business authority isn’t just a nice-to-have—it’s the deciding factor between winning opportunities and being overlooked.
Audio vs Video Podcast: Which Format Wins?
When it comes to podcasts, the first question used to be: Should we start one?
Now, it’s: Should it be audio, video, or both?
Video Podcast Production Services for Brand Growth
In 2025, marketing isn’t just about catching attention—it’s about keeping it. Audiences are overwhelmed, platforms are crowded, and algorithms reward consistency over sporadic brilliance.
How To Keep Customers And Clients Coming Back For More
New customers and clients are great, but it’s the existing ones that will make you the most money. Here's 10 ways to keep your customers loyal.
How To Plan Your Video Content Marketing Strategy
Companies using video are growing revenue 50% faster than those who don’t. It’s time to make video the star of your content marketing plans.
Trends Shaping Social Media
Brands need to keep up with the trends to succeed in 2019. What lies ahead in the ever-changing landscape of social media?
Brands With The Human Touch
Brands need to demonstrate they have human qualities by building relationships with consumers. Here’s some tips to make your brand more human.
9 Webinar Formats to Effectively Engage Your Audience
Experimenting with different formats is a great way to make your webinars more engaging and find out what works best for your audience.
How To Calm Presentation Nerves
Even the most seasoned of speakers admit to feeling nervous before a big presentation. But how can we control those nerves and deliver a successful speech?
6 Marketing Segmentation Tips
Marketing segmentation plays a critical role in converting leads to customers. Identifying and understanding these target segments is key.
11 Steps To Help Your Business Transition From Physical Events To Virtual Events
If you’re looking to pivot towards virtual events, we’ve made a step by step guide to ease your way into transitioning towards online events.
The Risks of Live Streaming on Social Media for Marketing
Live streaming on social media enables us to interact in real-time, be genuine, and connect directly with the audience. But, like any powerful tool, it has its own risks and challenges.
Top Tips to Drive Webinar Registration
It’s no good planning a ground-breaking webinar if nobody bothers to register or attend. Here's Bombora's top tips to get people clicking and joining.
How Aberdeen Reached Investors with Broadcast-Quality Webinars
Aberdeen needed a professional way to connect with investors across 21 trusts during COVID-19. Bombora delivered broadcast-quality pre-AGM webinars with seamless technical reliability, branded formats, and on-demand longevity — reinforcing investor confidence and protecting brand reputation.
How MPS Scaled Global Webinars Across Six Regions with Bombora’s Broadcast-Quality Delivery
The Medical Protection Society (MPS), with over 300,000 members worldwide, needed to run weekly webinars across six global regions without sacrificing professionalism. Bombora delivered broadcast-quality production, seamless time zone coordination, and on-demand assets that extended value beyond the live sessions. The result: a trusted, repeatable global webinar system that reinforces MPS’s authority and credibility.
How NBCUniversal & Globant Turned a Virtual Flagship Event into a Global Thought Leadership Platform
NBCUniversal and Globant needed to transform their flagship event, Converge, into a global-scale virtual experience featuring world-class speakers like Bob Iger and Arianna Huffington. Bombora delivered a broadcast-quality, as-live production across multiple cities, creating both the live event and a lasting content library. The result: over 21.9M broadcast reach, 16.7M monthly digital reach, and a platform that positioned Globant as a global thought leader.
How Gastro Learning Turned Hybrid Medical Conferences into a Seamless Global Education Platform
Gastro Learning needed to protect credibility in high-stakes medical education while scaling its reach. Bombora delivered hybrid and virtual experiences for flagship events like London Live Endoscopy, seamlessly streaming live surgeries, masterclasses, and international broadcasts. The result: flawless execution, global accessibility in 90+ countries, and reinforced status as a leader in gastroenterology education.
How Teenage Cancer Trust Turned a Staff Day into an Emotionally Powerful Story with Same-Day Video Highlights
Teenage Cancer Trust needed a same-day highlights video to capture the energy of its annual Staff Day. Bombora delivered an agile, on-site edit that premiered live at the event and was later adapted for YouTube — creating an emotionally powerful story that extended impact well beyond the room.
How CNBC Delivered a Global Webinar Series in Under Two Weeks with Bombora
CNBC needed to launch a global webinar series with the UK’s Department for International Trade in less than two weeks — without sacrificing quality. Bombora stepped in as an extension of their team, handling full-service production, guest logistics, and branding. The result: two broadcast-ready episodes, a full content suite, and client praise for making the “impossible” possible.
How Volvo Launched Its First EV and Subscription Service with a Sustainability-Focused Virtual Event
Volvo needed to launch its first electric vehicle, new subscription service, and a partnership with The Eden Project — all during lockdown. Bombora designed a sustainability-led virtual event with live panels, branded video, and interactive features, delivering global engagement and measurable impact. The launch reinforced Volvo’s positioning as an innovative and environmentally committed brand.
DMG Media Live Event Series: How Bombora Produced i’s First Digital-First Lunchtime Talks
Bombora partnered with DMG Media to deliver i’s first live event series: four lunchtime sessions on personal finance. From a custom-branded platform to seamless live delivery and fast-turnaround on-demand content, the series strengthened i’s position as a digital-first media brand.
How New Scientist Reinvented Its Flagship Events as a Scalable Virtual and Hybrid Model
When the pandemic made in-person events impossible, New Scientist partnered with Bombora to reimagine its flagship conferences as large-scale virtual events. Together we delivered branded multi-stage online experiences, debates, and monetised courses — attracting over 60,000 registrations in 2021. Today, New Scientist has a thriving hybrid events ecosystem built for long-term growth.
How Klarna Turned Partner Day Into a Virtual Brand Experience That Scored 100% NPS
Klarna needed to transform its Partner Day into a digital-first experience during the pandemic. Bombora created a playful, multi-room virtual event complete with live entertainment, branded unboxing boxes, and interactive sessions. The result? A 100% NPS score, social buzz, and two follow-up commissions — proof that virtual events can be unforgettable.
How MG turned a dealer conference into a broadcast event in 4 weeks
MG needed to inspire its dealer network during the pandemic when in-person conferences weren’t possible. In just 3 days, we produced a fully branded, broadcast-style virtual conference with live Q&A, custom set design, and on-demand highlights. The result? 76% of participants said they wouldn’t change a thing, with universally positive feedback from dealerships and leadership alike.
How HSBC Used a Global Webinar Series to Build Thought Leadership in International Trade
HSBC partnered with CNBC and Bombora to launch a global webinar series targeting senior decision makers. With broadcast-quality production and a multi-channel promotional campaign, the series positioned HSBC executives as thought leaders in international trade and reached boardrooms worldwide.
AliExpress: How a Live Giveaway Show Delivered 2000% ROI
AliExpress partnered with Bombora to create a high-energy, Easter-themed live giveaway show for its ‘MegaMarch’ sales period. With 207,000+ live viewers, 166,000+ likes, and a surge in sales delivering 2000% ROI, the campaign proved the power of live video as both entertainment and a sales engine.
How Thomson Reuters Scaled a 600+ Webinar Programme With Broadcast-Quality Production
Thomson Reuters needed a repeatable, professional webinar format to reach lawyers globally. Bombora designed, tested, and delivered a scalable system that produced 600+ broadcast-quality webinars, balancing education with interactivity — and building long-term credibility.
How Seven Hills Reimagined a Government-Backed Cybersecurity Conference as a Virtual-First, Broadcast-Quality Event
When the pandemic disrupted LORCA Live 2020, Seven Hills turned to Bombora to reimagine the UK government-backed cyber accelerator conference as a virtual-first experience. We delivered broadcast-quality live shows, workshops, and podcasts with seamless global participation — proving that virtual events can be as authoritative and engaging as in-person conferences.
How Marriott Turned a Virtual Employee Awards Show into a Red-Carpet Celebration Across Europe
Marriott wanted to bring the glamour of their annual employee awards to teams across Europe — virtually. Bombora built a red-carpet themed, multi-camera live-streamed show that captured the buzz of a gala night, delivering rave reviews and a pan-European celebration despite tight timelines and budget.
How The Health Foundation Turned a Research Report into a Global Webinar Series — Driving 1,800+ Sign-Ups and 500 New Contacts
The Health Foundation transformed a dense research report into an engaging global webinar series. Over 1,800 people signed up, 500 new contacts were gained, and every subsequent broadcast saw audience numbers climb by 25%.
How Wedlake Bell Went From Zero Digital Presence To Winning New Work Through Webinars and Podcasts
Wedlake Bell, a leading London law firm, risked falling behind competitors with no digital presence. We helped them launch their first live webinar — streamed worldwide, interactive, and followed by an on-demand version — which secured new work and boosted client relationships. They’ve since scaled into a successful programme of webinars and podcasts, establishing themselves as a credible digital-first firm.
How Subthirtyfive Turned a Niche Wealth Manager Community into a Thriving Digital Platform
Subthirtyfive — the exclusive club for young wealth managers — partnered with Bombora to pivot from live-only events to a thriving digital-first platform. We built a branded hub with on-demand learning, ran CPD-accredited webinars, and delivered full-service promotion and analytics — helping the community expand its reach and sponsor base during the pandemic.
How BWC Transformed Wellbeing Training into an Engaging Video Series
Bank Workers Charity needed a way to turn a static wellbeing training course into engaging, repeatable video content for line managers. We created a dynamic multi-camera format with speaker coaching and live vision mixing, resulting in a well-received video series that continues to support wellbeing across the sector and provides long-term value.