HSBC / CNBC

Brief

HSBC wanted to implement a strategy targeting senior-level decision makers working in a range of organisations, looking to expand their operation globally. They chose to partner with CNBC as a distribution channel and Bombora were asked to produce and implement a branded global webinar series.

What we did

It was our task to bring every element of the webinar package to life, from production to marketing. We designed a graphical title sequence, created in-show VT segments, studio-wrap designs and brand spot. The campaign also included online sign up digital registration drivers, a social campaign across LinkedIn, Twitter and Facebook and a targeted email campaign, to directly attract an audience for the series.

Results

The webinars enabled HSBC, as a brand, to own the concept of a new age of global trade. It also helped to position its senior executives as thought leaders in this broad economic space.