AliExpress: How a Live Giveaway Show Delivered 2000% ROI

The Challenge

AliExpress wanted to create a live giveaway show to boost sales during its ‘MegaMarch’ shopping period. The job to be done: design a culturally relevant, high-energy livestream that would resonate with UK and US audiences while driving global engagement and merchandise sales.

They needed to avoid clichés of “Britishness” and instead create something modern, credible, and fun — with KPIs centred on viewership, engagement, and sales uplift.

What They Needed

• A live format with a distinct British flavour, but globally appealing.
• High production values to match AliExpress’ brand credibility.
• Pre-event content to build anticipation and promote featured brands.
• A structure that would encourage live participation and interaction, not just passive viewing.

Our Approach

We designed a studio-based livestream with built-in entertainment, interactivity, and pre-event buzz:

• Creative framing: Shaped the show around an Easter theme to create a fun, family-friendly feel, complete with an egg-themed competition for callers.
• Pre-event promotion: Produced five short films, each highlighting one of the participating brands, to drive awareness and excitement ahead of the show.
• Professional live delivery: Filmed in our Clerkenwell studio with multi-camera angles, a compact but expert crew, and hosted by experienced presenter Hannah Jackson to give the show broadcast-level polish.
• Global engagement: Designed the format to encourage interaction — with live callers joining from Texas to China, building both reach and energy.

The Results

• 207,000+ live viewers across Facebook Live and AliExpress’ website.
• 166,000+ likes and nearly 5,000 comments during the broadcast.
• Directly linked to a 2000% ROI surge in sales for the featured brands.
• Industry recognition: awarded Silver for Best Live Video at the EVCOM Industry Awards 2018.

AliExpress achieved not just visibility, but a measurable uplift in both engagement and sales — proving the power of live video when done with creativity and precision.

The Takeaway

This wasn’t just a livestream — it was a sales engine in real time. By combining culturally relevant storytelling with interactive broadcast production, AliExpress turned a seasonal promotion into a global brand moment.

What This Means For You

If your goal is to sell products, build community, or create cultural buzz, livestreaming is one of the most direct and effective tools you can use. Just as we did for AliExpress, Bombora can deliver end-to-end live formats that spark excitement, capture attention, and translate directly into ROI.

Services Highlighted in This Project

• Social Media Live Streaming: Just as we streamed AliExpress’ live giveaway show to over 207,000 viewers across Facebook Live and their website, we can help you captivate audiences on the platforms that matter — blending entertainment and strategy to boost engagement and conversions in real time.
• Webinars & Live Streaming:  Just as we ran a studio-based live broadcast with multi-camera angles, live callers, and a professional host, we can produce high-production-value live streams for your brand too — whether you’re launching a campaign, promoting products, or just creating something fun and impactful.
• Highlights Videos:  Just as we created five short brand films to promote the live show in advance, we can build excitement for your livestream or product event with teaser content, pre-rolls, and brand-specific cutdowns that drive viewers to tune in.
  
• Promotional Services: Just as we produced teaser films for AliExpress’s partner brands ahead of the stream and designed a themed viewer experience, we can build awareness and maximise engagement around your campaign from start to finish.

Other Services We Offer

• Webinars & Live Streaming: Ideal for retail or brand storytelling formats that involve talent, guests or giveaways.
• Virtual Events: Add structure and interactivity to your digital shows, complete with a custom platform.
• Hybrid Events: Combine in-studio hosts with virtual or in-person guests for a fully branded experience.
• Branded Graphics Packages: Give your livestream the polish of television with motion graphics, custom backdrops, and animated overlays.
• Video Podcast Production: Create branded video podcasts featuring hosts, guests, or expert interviews. We provide studio or on-location filming, multi-camera production, broadcast-quality audio, and editing—perfect for YouTube, LinkedIn, and other platforms where long-form content builds audience loyalty.

Whether your goal is conversions, community engagement, or creative buzz — we can bring the format, energy, and expertise to turn your livestream into a standout moment. From script to screen, we create live experiences that audiences love — and that deliver measurable results.

Need to know more? Get in touch to arrange a call.