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Hybrid events offer the perfect opportunity to appeal to live and online audiences. Here are the 5 key considerations to keep in mind when planning your hybrid event.
Live, pre-recorded and on-demand webinars fulfill different purposes and have their own merits. We outline the pros and cons of each in this blog post.
Virtual escape rooms have provided us with a fun new way to bring people together. Find out how to create a virtual escape room that entertains your audience.
Our latest event with Klarna presented the perfect opportunity to explore the world of cooking events. Find out more about the process of creating a virtual cooking class.
With the rise of webinars and virtual events in 2020, it's important to understand the differences between the two. Our guide explores the key differences and best uses for each.
In a time where people crave human interaction and engagement, virtual events offer the ideal environment to build genuine connections despite being separated from others.
Bombora's Events Producer, Jessica Crimin, discusses ways that we can reinvent virtual events to keep audiences at home enthusiastic and engaged.
As the number of viewers continues to increase, livestream marketing is the key to building authenticity with your audiences.
We’ve collected the following tips from our webinar producers to help you and your presenters perfect your presenting skills for your next webinar.
If you’re looking to pivot towards virtual events, we’ve made a step by step guide to ease your way into transitioning towards online events.
Experimenting with different formats is a great way to make your webinars more engaging and find out what works best for your audience.
Generation Z will account for 32% of the global population in 2019, outnumbering Millennials. But how will brands get their attention?
Millennials make up over a quarter of the UK population and they are now in their prime spending years. How can brands successfully engage with them?
With four generations of consumers, businesses need to be familiar with each with of their likes, dislikes and behaviours. Find out about them here.
New customers and clients are great, but it’s the existing ones that will make you the most money. Here's 10 ways to keep your customers loyal.
Eye-tracking technology has been around for years. But it’s now hitting the big time in the world of VR. Find out how eye-tracking is improving VR.
Learn about the benefits of VR to enhance employee training in your business
A webinar and webcast are similar but not the same. Find out when to use a webcast and when it makes more sense to produce a webinar.
Read these tips to improve employee well-being and boost productivity
Traditionally, the world of tech has always been dominated by men, but without the input of women, tech teams are making mistakes and missing opportunities.
Artificial Intelligence (AI), is transforming the digital landscape, but 54% of marketers don’t feel like they understand AI. Here's an A-Z of AI terms.
Live streaming is already becoming an essential marketing tool. Find out how you can use live streaming in your business.
Learn about the benefits of VR in marketing and why you need it in your marketing plan
It’s no good planning a ground-breaking webinar if nobody attends. It’s essential to make a strong promotional plan. Read our top tips.
Even the most seasoned of speakers admit to feeling nervous before a big presentation. But how can we control those nerves and deliver a successful speech?
Messaging apps have become the preferred choice of digital communication. There's no better way for businesses to connect directly with customers.
The world of virtual and augmented reality is growing. And it is transforming the way we live, work and play. But who is using it, and how useful is it?
It’s been a year to remember for the Bombora team, working from their own central London studio as well as shooting on location all over the UK and abroad.
Content marketing is essential for success, but it is changing, evolving and developing fast. Here are the trends to watch in 2019.
The Bombora team, in collaboration with Hub, has been awarded silver at the EVCOM Industry Awards 2018 for the Best Live Video.
Brands need to demonstrate they have human qualities by building relationships with consumers. Here’s some tips to make your brand more human.
Experts predict that up to half of all work activities globally could be automated by 2030. How can we prepare ourselves?
Businesses that invested in video marketing in 2018 increased their revenue by 49%. Check out the stats that will shape your 2019 video marketing strategy.
Webinars can help to build awareness, reach a new audience and share your knowledge. Find out the do's and dont's to make your webinars succesful.
For businesses, creating engaging content is key; there is no better way to spread brand awareness. But it’s easy to get lost in the crowd.
First impressions count. Stand out from the crowd and avoid being ignored or binned. Get your email subject line right and your open rates will rocket.
Video is king in the marketing world. But how do we get our videos watched when there are a billion other posts to compete with? Use animation.
Millennials make up over a quarter of the UK population.They are like no other generation, so how can brands engage with them successfully?
It’s no good planning a ground-breaking webinar if nobody bothers to register or attend. Here's Bombora's top tips to get people clicking and joining.
So your webinar went down a storm? Don’t put your feet up just yet. What you do post-webinar is key to maximising your success.
What is a Webinar? What’s the difference between a Webinar, a Webcast and a Podcast? Find out in Bombora's Webinar Jargon Buster.
In 2017, video was king. And in 2018, video is still reigning high, but it’s live streaming that’s really got our attention.
In our technology driven world, direct mail marketing is often thought of as old-fashioned and outdated, but recent research suggests...
Learn how to host a successful webinar with these 3 key stages and tips.
The tech industry is progressive and innovative, but not when it comes to women. It’s a man’s world and women in technology are in the minority.
Marketing segmentation plays a critical role in converting leads to customers. Identifying and understanding these target segments is key.
Learn about the four basic webinar structures and find out which is best for your business.
What makes a speaker a great speaker? How can you captivate audiences, evoke emotions, provide insights and leave a lasting impression?
Find out how to increase your business leads through webinars using this guide by Bombora.
Companies using video are growing revenue 50% faster than those who don’t. It’s time to make video the star of your content marketing plans.