How Thomson Reuters Scaled a 600+ Webinar Programme With Broadcast-Quality Production

The Challenge

Thomson Reuters wanted to deliver broadcast-quality webinars at scale for its legal division — a bi-weekly programme designed to reach lawyers with live and on-demand content.

The job to be done: create a professional, repeatable webinar format that could evolve over time, stay visually engaging, and meet the highest standards of credibility for a global professional audience.

What They Needed

• A specialist webinar partner to design, test, and refine formats.
• Flexibility to incorporate Q&A, polls, and other interactivity.
• A library of professional backdrops and themes to keep content visually fresh while staying on-brand.
• A long-term production model to scale content rollout smoothly.

Our Approach

We partnered closely with the Thomson Reuters team to shape both the creative and technical framework:

• Prototyping & testing: Ran a series of trials in our studio to explore different formats, layouts, and approaches.
• Collaborative development: Hosted workshops with the client to refine the final structure, balancing educational content with interactivity like polls and Q&A.
• Flexible production model: Designed three core webinar setups, each with its own theme and studio backdrop, so content could remain fresh while maintaining consistency.
• Broadcast-quality delivery: Managed production end-to-end, ensuring every session looked, sounded, and felt premium.

The Results

• 600+ webinars produced for Thomson Reuters to date.
• A scalable, sustainable content programme that delivers consistently to a professional audience.
• Internal teams achieved their goal of reliable, broadcast-quality live and on-demand delivery — all while retaining the flexibility to evolve over time.

The Takeaway

This wasn’t just about creating a few webinars. It was about designing a repeatable system for high-quality, professional content at scale — giving Thomson Reuters the tools and production support to build an ongoing, bi-weekly programme that lawyers trust and value.

What This Means For You

Whether you’re planning your first webinar or rolling out a global programme, Bombora can help you design and deliver at scale — with formats, branding, and production that make your webinars feel like TV, not PowerPoint.

Services Highlighted in This Project

• Webinars & Live Streaming:  Just as we developed and produced over 600 webinars for Thomson Reuters, we can help you build a sustainable, professional webinar series — with flexible formats, broadcast-quality production, and audience interactivity features like Q&A and live polling.
  
• Branded Graphics Packages: Just as we built multiple visual themes and backdrops for different Thomson Reuters webinar series, we can develop versatile graphics packages that elevate your brand across all touchpoints.

Other Services We Offer

• Virtual Events: We can take your webinar series up a notch by integrating it into larger online events or conferences.
• Hybrid Events: Bridge the in-person and online experience for internal or external audiences.
• Social Media Live Streaming: Stream your educational content to your audience’s preferred social platforms in real time.
• Highlights Videos: Repurpose long-form webinars into short, digestible clips to extend reach and engagement.
• Promotional Services: Promote your series with tailored emails, digital invites, and audience-building campaigns.
• Video Podcast Production: Turn expert conversations, interviews, or webinar discussions into professionally produced video podcasts. We provide studio or on-location filming, multi-camera production, broadcast-quality audio, and editing—creating engaging long-form content ready for LinkedIn, YouTube, and audio platforms.

Whether you’re planning your first webinar or scaling a global programme, Bombora has the creative and technical expertise to make it smooth, impactful, and on-brand.

Need to know more? Get in touch to arrange a call.