How The Health Foundation Turned a Research Report into a Global Webinar Series — Driving 1,800+ Sign-Ups and 500 New Contacts

The Challenge

The Health Foundation wanted to share findings from its report The Spread Challenge in a way that was accessible, engaging, and able to reach far more people than their usual channels allowed. The job to be done: turn dense research into live, interactive sessions that connect with thousands, not hundreds.

What They Needed

• A series of webinars to showcase expert insights in a simple, practical way.
• Live Q&A functionality to engage both pre-registered and real-time audience questions.
• Global reach, ensuring the findings could be accessed well beyond their existing network.

Our Approach

We built a webinar series around clarity and interactivity:

• Studio-based broadcasts: Up to four subject-matter experts were filmed in our studio, delivering polished, professional sessions.
• Live engagement: Integrated audience questions, both pre-submitted and live, to make the discussion dynamic and responsive.
• Global streaming: Streamed live worldwide, with an on-demand version for replay.

The Results

• 1,800+ sign-ups for the series.
• 500+ new contacts generated, with 1,300 existing contacts re-engaged.
• A significant spike in downloads of the accompanying report.
• Sustained growth: every subsequent broadcast saw a 25%+ increase in both live and on-demand viewers.

“Since the launch programme, every subsequent broadcast has seen a steady rise in audience viewing figures; at least a 25% increase on every live and on-demand webinar.” – The Health Foundation

The Takeaway

This wasn’t just about running webinars. It was about turning a research report into a living conversation, one that reached new audiences, deepened engagement, and drove measurable impact.

What This Means For You

If you need to translate research, reports, or complex ideas into accessible, high-impact broadcasts, we can help. From expert-led webinars to global streams, we’ll make sure your work reaches the people who matter most.

Services Highlighted in This Project

• Webinars & Live Streaming:  Just as we filmed and streamed a webinar series with expert panels and live Q&As for The Health Foundation, we can help you deliver your insights clearly and credibly, with interactive features that turn passive viewers into engaged participants.
• Virtual Events:  Just as we supported The Health Foundation in reaching a global audience with their research, we can help you expand your reach too, with strategic planning, audience management, and live content delivery that resonates well beyond your existing network.
• Promotional Services: Just as our campaigns helped The Health Foundation gain over 500 new contacts and drive downloads of their report, we can help you amplify your message with strategic outreach and audience targeting.

Other Services We Offer

• Highlights Videos: Create digestible summary clips to share across social, email, or as evergreen content.
• Branded Graphics Packages: Ensure your webinars and reports look sharp and consistent with custom branding, title screens, and lower thirds.
• Hybrid Events: Allow speakers to join virtually or in-studio while still connecting with a global audience.
• Social Media Live Streaming: Extend the reach of your public health message to where your audience is already active.
• Video Podcast Production: Produce professional video podcasts in a studio or on location, with multi-camera filming, broadcast-quality audio, and post-production, ideal for expert interviews, educational series, and long-form content for YouTube, LinkedIn, and audio platforms.

Whether you’re launching research, sharing policy insights, or engaging stakeholders in vital conversations, Bombora can help make your message go further, smarter, and more powerful.

Need to know more? Get in touch to arrange a call.