DMG Media Live Event Series: How Bombora Produced i’s First Digital-First Lunchtime Talks

The Challenge

DMG Media, publisher of the Daily Mail, i, Metro, and New Scientist, wanted to launch i’s first-ever live event series. The goal: deliver financially focused conversations — from eco-friendly investing to bouncing back after furlough — in a way that fit seamlessly into readers’ busy lives.

The editorial team envisioned a lunchtime live series: four consecutive days, four financial topics, four engaging conversations. But they needed a partner who could deliver the broadcast quality, interactivity, and digital-first design to make it feel like a natural extension of the i brand.

What They Needed

i required a solution that could:

• Stream four consecutive live events smoothly, with editorial credibility.
• Create a custom-branded platform that matched the i’s visual identity.
• Build audience interaction into the experience with live Q&A.
• Deliver on-demand replays quickly for those who missed the live sessions.
• Provide post-event analytics to measure success and refine the format.

Our Approach

Bombora designed and delivered the entire Live Lunches series:

• Branded experience: Built a bespoke online platform aligned with i’s brand guidelines and replicated the same look and feel in the London studio setup.
• Live delivery: Managed real-time filming, live broadcasting, and Q&A moderation across four consecutive days, ensuring smooth, professional execution.
• Interactivity: Integrated audience Q&A seamlessly, maintaining editorial flow while giving viewers a voice.
• On-demand content: Edited and delivered replays by the following morning, ensuring accessibility and extended reach.
• Performance insights: Supplied post-event analytics to give the editorial team actionable data on audience behaviour and engagement.

The Results

• A highly successful live debut for i that resonated with audiences and fit naturally into their daily routines.
• Provided a scalable blueprint for future Live Lunches — adaptable to new editorial themes and series concepts.
• Strengthened i’s positioning as a media brand capable of hosting engaging, digital-first conversations.

The Takeaway

For i, success meant creating an event series that felt editorially authentic, audience-friendly, and broadcast ready — without losing agility or speed. Bombora made it possible by combining digital design, technical delivery, and fast-turnaround editing into one seamless solution.

What This Means For You

Want to launch a branded live event series that fits your audience’s schedule and your editorial voice? We can help you design and deliver interactive, digital-first events that engage audiences live, drive conversation, and extend impact on-demand.

Services Highlighted in This Project

• Webinars & Live Streaming:  Just as we produced and streamed i’s Live Lunches across four consecutive days, we can also help you launch editorially driven, real-time conversations — with smooth technical delivery, real-time Q&A, and broadcast-quality video.
• Virtual Events:  Just as we built a custom online platform aligned with i’s branding and replicated that design in the studio setup, we can create a cohesive digital experience for your virtual events — from registration to playback, fully tailored to your identity and audience.
• Highlights Videos:  Just as we edited and delivered on-demand versions of each episode within 24 hours, we can do the same for you — so your event content lives on, grows your reach, and remains accessible to those who couldn’t attend live.

Other Services We Offer

• Hybrid Events: Expand Live Lunches to include live studio guests and an in-person audience for an enhanced experience.
• Social Media Live Streaming: Take your virtual series to social platforms for greater visibility and community engagement.
• Branded Graphics Packages: Create unified branding across your video assets — from lower-thirds to custom intros and transitions.
• Promotional Services: Boost registration and on-demand views with pre-event email campaigns, social promos, and content trailers.
• Video Podcast Production: Turn your sessions, interviews, or expert discussions into professionally produced video podcasts. We provide studio or on-location filming, multi-camera production, broadcast-quality audio, and editing—creating engaging long-form content ready for YouTube, LinkedIn, and audio platforms.

We help publishers, media brands, and content-driven teams craft online events that audiences want to tune into — live and again later. If you’re launching a content series, tackling timely topics, or building a digital-first audience experience — we can help you make it live, engaging, and unforgettable.

Want to know more? Planning your webinar series? Get in touch to arrange a call.