How Klarna Turned Partner Day Into a Virtual Brand Experience That Scored 100% NPS

The Challenge

Klarna’s annual Partner Day is a key touchpoint to engage with senior employees and partners. When the pandemic made in-person gatherings impossible, Klarna needed a digital alternative that wouldn’t feel like a compromise.

The job to be done: create an online event that felt as dynamic, entertaining, and true to Klarna’s playful brand as a live experience — while connecting 250 guests across borders.

What They Needed

• A multi-room digital environment that bridged online and offline experiences.
• Entertainment and interactivity to keep participants engaged all day.
• A way to translate Klarna’s distinctive brand personality into a virtual format.
• Pre- and post-event engagement to extend impact and memorability.

Our Approach

We designed Klarna’s Partner Day as a multi-sensory, brand-first virtual event, delivering:

• Immersive event platform: Multi-room functionality with networking spaces, interactive chat, and breakout sessions.
• Branded set design: Two bespoke digital sets aligned with Klarna’s identity — one for live hosting, one for entertainment.
• Entertainment experiences: From a TikTok dance class and DJ sets with Fun Lovin’ Criminals’ DJ Fast, to celebrity bingo hosted by Rob Beckett.
• Pre-event buzz: Klarna-branded unboxing boxes shipped to every guest, filled with sweatbands, t-shirts, drinks, and event props — unifying attendees across the digital divide.
• Safe, high-quality production: Remote robotic cameras, pre-records, and live streaming delivered at broadcast quality while adhering to COVID-19 guidelines.

The Results

• A 100% Net Promoter Score — every attendee said they would recommend the experience.
• Guests described it as “virtual fun,” sharing highlights across social media.
• Klarna commissioned two additional virtual experiences following the success.
• The Partner Day became a benchmark for how to deliver brand-defining events online.

The Takeaway

Klarna didn’t just replace a live event; they reimagined it. By combining interactivity, entertainment, and brand immersion, the Partner Day became an experience people wanted to talk about, post about, and repeat.

What This Means For You

Need to turn a corporate event into a brand-defining experience — even virtually? That’s what we did for Klarna, and we can do it for you too. From strategy and creative concepts to technical production and branded entertainment, we’ll help you create an event your audience will never forget.

Services Highlighted in This Project

• Virtual Events:  Just as we created a multi-room, fully branded virtual experience for Klarna Partner Day, complete with custom sets, live-streamed segments, and high-energy entertainment, we can craft your virtual event into a dynamic, immersive environment that surprises, delights, and connects attendees across borders.

• Branded Graphics Packages: Just as we designed a bespoke set and fully branded stage layout using Klarna’s identity, we can create custom visual experiences that are deeply immersive and true to your brand — both digitally and in-studio.
• Promotional Services:  Just as we conceptualised and delivered a Klarna-branded unboxing experience to all attendees, we can help you craft high-impact pre-event touchpoints, teaser videos, and branded giveaways to engage your audience before the event even begins.

Other Services We Offer

• Webinars & Live Streaming: Go live with engaging keynote content or interactive panels supported by professional production.
• Hybrid Events: Bridge the online and offline experience with physical studio filming and virtual broadcasting.
• Social Media Live Streaming: Push your brand experiences to platforms like LinkedIn, YouTube, or Instagram Live.
• Highlights Videos: Capture post-event buzz with DJ sets, show recaps, or “best moments” edits ready to share.
• Video Podcast Production: Record branded video podcasts featuring interviews, guest conversations, or behind-the-scenes discussions. We provide studio or on-location filming, multi-camera production, broadcast-quality audio, and editing—creating engaging content ready for YouTube, LinkedIn, and audio platforms.

From branded sweatbands to celebrity bingo, Klarna’s Partner Day was anything but typical. Let’s help you create a virtual brand experience your audience will never forget. From strategy and creative to technical delivery and entertainment — we make your virtual events unforgettable.

Need to know more? Get in touch to arrange a call.