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Maximising Engagement The Business Case for Premium Virtual Events

Maximising Engagement: The Business Case for Premium Virtual Events

An attendee who drops off after ten minutes generates no value. An attendee who stays for 40 minutes, asks questions, and downloads resources is a genuine lead. The difference between these two outcomes often comes down to one factor: whether the webinar held their attention.

Broadcast Quality as a Brand Asset: Elevating Corporate Communications

In the last five years, the primary window into the corporate world has shifted from the boardroom to the screen. Investors, stakeholders, and employees now encounter leadership primarily through video.

Standardising Excellence The Move to Centralised Studio Models

Standardising Excellence: The Move to Centralised Studio Models

The primary argument for centralisation is not cost, but continuity. When a single studio partner manages the majority of an organisation’s critical output, from results presentations to town halls, they develop a profound understanding of the business.

The Evolution of Investor Relations Why Production Value Matters

The Evolution of Investor Relations: Why Production Value Matters

Today, the primary touchpoint between a company and its investors is increasingly visual. Results are announced via webinar. Strategy is explained through a video.

The Economics of Scale Why Premium Production Reduces Cost Per Outcome

The Economics of Scale: Why Premium Production Reduces Cost Per Outcome

The traditional approach to content production treats each event as a discrete project with a fixed budget and a defined endpoint. The webinar happens. The event ends. The value extracted is measured in immediate metrics: attendance, leads generated, and sales influenced.

Avoiding Common Webinar Production Mistakes

Avoiding Common Webinar Production Mistakes (and How Top Agencies Deliver Results)

In a high-stakes enterprise environment, the margin for error with virtual events is razor-thin. Marketing managers carry the burden of reputational risk, budget scrutiny, and relentless attendee expectations.

Video Marketing Stats

Businesses that invested in video marketing in 2018 increased their revenue by 49%. Check out the stats that will shape your 2019 video marketing strategy.

How High-Quality Webinar Production Drives ROI in Enterprise Marketing

How High-Quality Webinar Production Drives ROI in Enterprise Marketing

A lacklustre virtual event isn’t harmless—it damages brand equity, squanders budgets, and erodes trust with both internal stakeholders and external prospects.

The Complete Guide to Webinar Production Services From Planning to Broadcast

The Complete Guide to Webinar Production Services: From Planning to Broadcast

In today’s fiercely competitive B2B landscape, a webinar is rarely “just a webinar.” Get it right, and you cement your professional reputation and power to achieve real business outcomes.

What Makes a Leading Webinar Production Company

What Makes a Leading Webinar Production Company in 2026?

Today’s marketing leaders face an urgent challenge: audiences are tired of bland virtual events, senior stakeholders are sceptical about webinar ROI, and your reputation rides on every high-profile broadcast.

From Episode to Ecosystem: How Podcasts Strengthen Modern Brand Strategy

For years, marketing has been about visibility. Today, it’s about presence — being part of a conversation rather than interrupting one. Podcasts have quietly become one of the most effective ways for brands to achieve that shift.

Distribution Matters Getting Your Podcast in Front of the Right Audience

Distribution Matters: Getting Your Podcast in Front of the Right Audience

Podcasting sits at the intersection of media and marketing. It’s both creative and commercial. But where production gets the attention, distribution delivers the results.

How to Launch a Corporate Podcast That Actually Builds an Audience

How to Launch a Corporate Podcast That Actually Builds an Audience

Before recording a single episode, ask what conversation your brand deserves to lead. Is it innovation? Sustainability? Leadership?

From Audio to Visual: How Video Podcasting Elevates Your Brand Storytelling

The shift from audio to visual isn’t simply a technical upgrade — it’s a creative evolution that’s changing how audiences engage with ideas.

The Human Voice of a Brand: Why Conversation Builds Connection

For all the technology that surrounds modern marketing, the most powerful communication tool remains the simplest: the human voice.

9 Ways That Live Streaming Can Help Your Brand Grow

As the number of viewers continues to increase, livestream marketing is the key to building authenticity with your audiences.

Inside the Studio How Production Quality Shapes Perception

Inside the Studio: How Production Quality Shapes Perception

There’s a popular belief that audiences only care about content, not production quality. It’s half true. While substance will always win over style, how a story is presented still says a great deal about the brand behind it.

Why London Brands Are Turning to Video Podcasting for Thought Leadership

Why London Brands Are Turning to Video Podcasting for Thought Leadership

London’s creative and corporate worlds are both discovering that the most effective way to build authority isn’t by shouting the loudest, but by talking with purpose.

The ROI of Video Podcasting Turning Conversations into Content Pipelines

The ROI of Video Podcasting: Turning Conversations into Content Pipelines

For many brands, the ROI isn’t just in numbers — it’s in the long-term credibility that comes from showing up consistently, week after week, with something worth listening to.

Video Podcasting Trends and Predictions for 2026

The line between podcast, broadcast and branded content is fading fast. By 2026, video podcasting won’t just be a marketing tool; it will be a defining expression of brand identity.

Webinars: Do's and Dont's

Webinars can help to build awareness, reach a new audience and share your knowledge. Find out the do's and dont's to make your webinars succesful.

The Best Content To Boost Your Online Presence

For businesses, creating engaging content is key; there is no better way to spread brand awareness. But it’s easy to get lost in the crowd.

Future Jobs: What Skills Will We Need?

Experts predict that up to half of all work activities globally could be automated by 2030. How can we prepare ourselves?

Increase Your Business Leads: Expert Webinar Strategies & Tips

Find out how to increase your business leads through webinars using this guide by Bombora.

How to Structure Your Webinar: A Step‑by‑Step Guide to Success

Learn about the four basic webinar structures and find out which is best for your business.

What Is a Webinar? A Complete Guide for Virtual Presenting

What is a webinar? Use our video guide to understand what a webinar is.

Why Every Growing B2B Brand Struggles with Thought Leadership — and What to Do About It

Struggling to get traction with thought leadership in B2B? This piece diagnoses common traps and shows what to do to turn it around.

From Flat Conversations to a Content Engine: How a Financial Services Brand Turned Video Podcasting into £150K+ of New Business

In this case study, learn how strategic video podcasting converted flat conversations into £150,000 in new business for a financial brand.

The B2B Video Podcast Playbook A Step-by-Step Guide for Professional and Financial Services Marketers

The B2B Video Podcast Playbook: A Step-by-Step Guide for Professional and Financial Services Marketers

This step‑by‑step guide reveals how to define audience, set compliance, resource roles, distribute content and measure what matters in video podcasts.

Addressing the Roadblocks Making Video Podcasting Work in B2B and Financial Services Marketing

Addressing the Roadblocks: Making Video Podcasting Work in B2B and Financial Services Marketing

Understand why many B2B/financial video podcasts stall early — with concrete solutions to navigate regulation, capacity, ROI and content strain.

Why B2B Video Podcasts Fail and How to Fix It The Blueprint

Why B2B Video Podcasts Fail and How to Fix It: The Blueprint

Struggling with your B2B video podcast? Explore key breakdowns and a step‑by‑step blueprint to rebuild clarity, quality, and measurable outcomes.

Why Great Podcasts Start Before the Cameras Roll

Preparation is Everything: Why Great Podcasts Start Before the Cameras Roll

The most successful podcasts aren’t the ones with the flashiest cameras or the trendiest sets. They’re the ones where everything is prepared in advance. Pre-production is the difference between chaos and clarity.

London video podcast agency for brands ready to grow

“Affordable” Can Be The Most Expensive Choice You Make

Last month, a London-based financial services company booked into a bargain studio. Ten minutes into the recording, the main mic hissed, and the room sounded like Marble Arch at rush hour.

Marketing Tips To Attract Millennials

Millennials make up over a quarter of the UK population.They are like no other generation, so how can brands engage with them successfully?

Marketing: Does Direct Mail Marketing Still Work?

In our technology driven world, direct mail marketing is often thought of as old-fashioned and outdated, but recent research suggests...

What Makes Content Go Viral?

What makes content go viral? With so much competition and demand, content needs to be so much more than engaging to go viral.

Women in Technology

The tech industry is progressive and innovative, but not when it comes to women. It’s a man’s world and women in technology are in the minority.

How To Become a Great Speaker

What makes a speaker a great speaker? How can you captivate audiences, evoke emotions, provide insights and leave a lasting impression?

Live Streaming, Webinar and Virtual Events Agency in London

Benefits of Video Podcasting for Business Authority

In an era where trust is the ultimate currency, business authority isn’t just a nice-to-have—it’s the deciding factor between winning opportunities and being overlooked.

Audio vs Video Podcast: Which Format Wins?

When it comes to podcasts, the first question used to be: Should we start one? Now, it’s: Should it be audio, video, or both?

Top Tips For Promoting Your Webinar

It’s no good planning a ground-breaking webinar if nobody attends. It’s essential to make a strong promotional plan. Read our top tips.

Video Podcast Production Services for Brand Growth

In 2025, marketing isn’t just about catching attention—it’s about keeping it. Audiences are overwhelmed, platforms are crowded, and algorithms reward consistency over sporadic brilliance.

How to keep customers and clients coming back for more

How To Keep Customers And Clients Coming Back For More

New customers and clients are great, but it’s the existing ones that will make you the most money. Here's 10 ways to keep your customers loyal.

How To Plan Your Video Content Marketing Strategy

Companies using video are growing revenue 50% faster than those who don’t. It’s time to make video the star of your content marketing plans.

10 Ways To Boost Your Success Post-Webinar

So your webinar went down a storm? Don’t put your feet up just yet. What you do post-webinar is key to maximising your success.

Bombora’s Webinar Jargon Buster

What is a Webinar? What’s the difference between a Webinar, a Webcast and a Podcast? Find out in Bombora's Webinar Jargon Buster.

Why Live Streaming Is Crucial for Your Business

In 2017, video was king. And in 2018, video is still reigning high, but it’s live streaming that’s really got our attention.

Brands With The Human Touch

Brands need to demonstrate they have human qualities by building relationships with consumers. Here’s some tips to make your brand more human.

Engage Audiences with Expert Webinars & Live Streaming in London

9 Webinar Formats to Effectively Engage Your Audience

Experimenting with different formats is a great way to make your webinars more engaging and find out what works best for your audience.

How To Calm Presentation Nerves

Even the most seasoned of speakers admit to feeling nervous before a big presentation. But how can we control those nerves and deliver a successful speech?

6 Marketing Segmentation Tips

Marketing segmentation plays a critical role in converting leads to customers. Identifying and understanding these target segments is key.

11 steps to help your business transition from physical events to virtual events

11 Steps To Help Your Business Transition From Physical Events To Virtual Events

If you’re looking to pivot towards virtual events, we’ve made a step by step guide to ease your way into transitioning towards online events.

Top Tips to Drive Webinar Registration

It’s no good planning a ground-breaking webinar if nobody bothers to register or attend. Here's Bombora's top tips to get people clicking and joining.

9 Creative Ideas To Make Your Virtual Event Engaging and Interactive

Bombora's Events Producer, Jessica Crimin, discusses ways that we can reinvent virtual events to keep audiences at home enthusiastic and engaged.

7 Ways Brands Can Use Live Streaming

Live streaming is already becoming an essential marketing tool. Find out how you can use live streaming in your business.

Content Marketing: The Trends To Watch

Content marketing is essential for success, but it is changing, evolving and developing fast. Here are the trends to watch in 2025 and beyond.

Why every business should use VR training

Why Every Business Should Use VR Training

Learn about the benefits of VR to enhance employee training in your business

Webinars & Webcasts: What's The Difference?

A webinar and webcast are similar but not the same. Find out when to use a webcast and when it makes more sense to produce a webinar.

How to improve employee well-being and boost productivity

How To Improve Employee Well-Being And Boost Productivity

Read these tips to improve employee well-being and boost productivity

Why We Need More Women In Technology

Traditionally, the world of tech has always been dominated by men, but without the input of women, tech teams are making mistakes and missing opportunities.

A-Z of AI for Marketers

Artificial Intelligence (AI), is transforming the digital landscape, but 54% of marketers don’t feel like they understand AI. Here's an A-Z of AI terms.

How Live Event Agencies Can Maximise Your Marketing Objectives

How Live Event Agencies Can Maximise Your Marketing Objectives

Have you ever thought about how live event agencies can be a game-changer? Get ready because we're about to explore how live events can help you succeed in your marketing goals.

A Beginners Guide to Live Virtual Events

A Beginners Guide to Live Virtual Events

In this easy-to-follow virtual events guide, you'll find tips and ideas to help you host your online event whether it's a virtual workshop, webinar, virtual conference or product launch.

What’s The Difference Between Webinars and Virtual Events?

With the rise of webinars and virtual events in 2020, it's important to understand the differences between the two. Our guide explores the key differences and best uses for each.

Why Your Brand Needs a Live Streaming Agency To Boost Your Online Presence

Revolutionising your brand doesn’t always require a ground-shaking upheaval. Sometimes, it's as simple as flicking on a camera and hitting ‘Live Stream’.

Why Messaging Apps Work for Business

Messaging apps have become the preferred choice of digital communication. There's no better way for businesses to connect directly with customers.

7 Ways Virtual and Augmented Reality is being Used Today

The world of virtual and augmented reality is growing. And it is transforming the way we live, work and play. But who is using it, and how useful is it?

Why Your Marketing Plan Needs VR

Learn about the benefits of VR in marketing and why you need it in your marketing plan

DIY Webinar vs Agency Webinar

Webinars are one of the most effective communication channels for businesses and large organisations - they help you connect with employees, generate leads and impress partners and clients.

Top Tips for a Hybrid Event

Hybrid events offer the perfect opportunity to appeal to live and online audiences. Here are the 5 key considerations to keep in mind when planning your hybrid event.

Webinars: Live, Pre-recorded or On-demand?

Live, pre-recorded and on-demand webinars fulfill different purposes and have their own merits. We outline the pros and cons of each in this blog post.

Virtual Escape Room: Top Tips

Virtual escape rooms have provided us with a fun new way to bring people together. Find out how to create a virtual escape room that entertains your audience.

Virtual Event Ideas: A Cooking Class

Our latest event with Klarna presented the perfect opportunity to explore the world of cooking events. Find out more about the process of creating a virtual cooking class.

Why Now Is The Perfect Time To Host a Virtual Event

In a time where people crave human interaction and engagement, virtual events offer the ideal environment to build genuine connections despite being separated from others.

How To Present a Webinar That Engages Your Audience (10 Top Tips For a Smooth Webinar Presentation)

We’ve collected the following tips from our webinar producers to help you and your presenters perfect your presenting skills for your next webinar.

Marketing to Gen Z versus Millenials

Generation Z will account for 32% of the global population in 2019, outnumbering Millennials. But how will brands get their attention?

13 Marketing tips to attract Millennials

13 Marketing tips to attract Millennials

Millennials make up over a quarter of the UK population and they are now in their prime spending years. How can brands successfully engage with them?

Do you know your Generation X from Y or Z?

Do You Know Your Generation X from Y or Z?

With four generations of consumers, businesses need to be familiar with each with of their likes, dislikes and behaviours. Find out about them here.

What Does Eye-Tracking Mean For VR?

Eye-tracking technology has been around for years. But it’s now hitting the big time in the world of VR. Find out how eye-tracking is improving VR.

2018: Bombora's Highlights of The Year

It’s been a year to remember for the Bombora team, working from their own central London studio as well as shooting on location all over the UK and abroad.

EVCOM Industry Awards 2018 - Silver for the Bombora team

The Bombora team, in collaboration with Hub, has been awarded silver at the EVCOM Industry Awards 2018 for the Best Live Video.

How To Write The Perfect Email Subject Line

First impressions count. Stand out from the crowd and avoid being ignored or binned. Get your email subject line right and your open rates will rocket.

6 Reasons Why Animated Videos Work

Video is king in the marketing world. But how do we get our videos watched when there are a billion other posts to compete with? Use animation.

The 3 Key Stages of Setting Up a Successful Webinar

Learn how to host a successful webinar with these 3 key stages and tips.

Do's and Don'ts of a Webinar

Master these dos and don'ts to create the perfect webinar

Tips For a Successful Webinar

Learn how to host a succesful webinar with these tips