We use cookies to improve your experience on our site and analyse how our site is being used. For more information please see our cookie policy.
Did you know that businesses using video marketing grow 49% faster than those that don’t? According to a recent analysis, adoption of video marketing directly correlates with accelerated growth. In 2025, the trend remains clear: 89% of businesses use video, over 90% report a positive ROI, and 84% confirm video has directly boosted sales. Video not only enhances brand visibility, but it’s delivers tangible business outcomes.
If that doesn’t fire you up to increase your video content production, here are some stats that will.
Video is absolutely everywhere. It’s projected that video will account for approximately 82% of all internet traffic, highlighting its dominance across the digital ecosystem . Platforms like YouTube continue to scale astronomically: there are now over 5 billion videos on YouTube, with more than 360 hours of content uploaded every single minute.
To put that in perspective, over a month, the amount of video uploaded on YouTube alone eclipses the total video output of major U.S. television networks over several decades. The sheer volume of content creation underscores how much attention and infrastructure are now focused on video.
Video content shared on social media continues to massively outperform static formats; it generates up to 12× more shares than photos or text combined. On YouTube, content creation has exploded: now, 500+ hours of video are uploaded every minute, resulting in over 720,000 hours uploaded daily. And while nearly 97% of B2B marketers report using LinkedIn broadly, only 70% specifically use it for video marketing, though Instagram and Facebook also remain strong contenders at 66% each.
However, the secret to breaking through is relevance. According to HubSpot, videos tailored to audience interests are 83% more shareable, showing that personalised content still rules
According to the latest findings, 87% of consumers say a video has convinced them to buy a product or service, and 81% have been swayed to download an app or software after watching a video about it.
On Facebook specifically, 64% of consumers report that watching a marketing video influenced a purchase decision.
Regarding product reviews, video is even more trusted than text: 66% of consumers prefer watching a video review over reading one.
Video continues to dominate the digital marketing landscape; recent data shows that 89% of businesses now use video as a marketing tool, with 95% of marketers considering it a crucial part of their strategy. And on landing pages, the impact is undeniable: adding video can boost conversion rates by up to 86%, making video an essential component for capturing attention and driving action
Video marketing continues to drive powerful results. Video marketers now generate 66% more qualified leads per year compared to non-video users, and 84% of marketing professionals report that video has helped them with lead generation. That’s not all, using video also amplifies web traffic significantly: websites with video attract up to 300% more traffic, and are 53 times more likely to appear on the first page of search results.
With more advanced tools enabling video in email, the tactics and effectiveness have evolved. Today, just 28% of brands consistently include video in their email strategy, but 74% of marketers report that video improves overall campaign performance.
And yes, using the word “video” in your email subject line still works wonders, with a 19% increase in open rates and an even more remarkable 65% boost in click-through rates
Video isn’t just for the marketing team anymore; it’s a powerful tool across the sales organisation too. Today, 44% of video marketers use video in their sales process, up from lower adoption rates just a few years ago.
Moreover, 68% of sales teams say having access to customer and prospect video viewing data is crucial for qualifying, engaging, or influencing deals, and 62% are actively using these analytics to drive outcomes.
On average, video retention varies by lengthvideos under 1 minute typically achieve around a 50% retention rate, while longer formats see significantly lower viewer holding power. For instance, only about 17% of viewers finish videos over 60 minutes. Moreover, short-form videos (under 90 seconds) retain about 50% of viewers, demonstrating their ability to engage swiftly and effectively.
By comparison, longer videos may offer deeper content but often struggle to maintain attention throughout. Retention helps illustrate why concise, engaging formats resonate most with audiences.
Viewer habits continue to reflect device-specific preferences. For business-focused content, desktop still leads, 68% of traffic to B2B websites comes from desktops, compared to 32% on mobile, as professionals often prefer larger screens for detailed viewing, demos, or downloads That said, mobile video consumption dominates overall: 71% of all online video views occur on mobile, with mobile users 62% more likely to complete short-form videos versus 38% on desktops.
Platform behaviours also vary widely:
Google Chrome clearly leads the browser pack today. As of early 2025, it commands between 63% to 67% of the global browser market across all devices, with around 3.45 billion users worldwide. While Internet Explorer has nearly vanished from modern usage, being supplanted by Microsoft Edge and mostly supported only via its legacy “IE Mode”, content should still be optimised for all browsers for compatibility’s sake
Midweek continues to dominate for B2B video views, with Thursday capturing the highest share at 22%, followed closely by Wednesday (18%) and Tuesday (17%). Throughout the week, mornings and early afternoons remain prime times, with the strongest viewing windows falling between 9–11 AM PST (12–2 PM EST).
Using advanced video analytics is now a clear competitive advantage. Businesses that leverage intermediate or advanced video analytics tools are more than 85% likely to see a return on their video investment within just one year. The global video analytics market is booming as well, valued at around USD 15.11 billion in 2025 and projected to exceed USD 94.56 billion by 2034, growing at a robust CAGR of 22.6%.
Video Analytics Performance Snapshot
Harnessing these insights not only confirms what’s working but also informs where you can optimise content, improve workflows, and share actionable intelligence with sales teams.
Video marketing isn’t just a trend; it’s a proven growth engine. If you’re ready to capitalise on this momentum, we’re here to help. From live streaming on location and video podcast studio services in London to compelling highlight videos and branded content packages, Bombora delivers end-to-end support to get your message seen and shared. Whether it’s B2B webinars, engaging virtual events, or social media live streaming, we’ll help you craft videos that drive clicks, conversions, and measurable ROI. Let’s talk strategy today.