Top Tips to Drive Webinar Registration

It’s no good planning a mind-blowing, ground-breaking webinar if nobody bothers to register or attend. So it’s time to plan and execute a strategy to get people clicking and joining.

How to Increase Webinar Registrations

Here’s our 11 top tips:

1. Create a great landing page. Make it interesting, exciting and concise. Most importantly, make your registration process quick and easy.
2. Send a thank-you confirmation email. Include all the relevant information, including an option to add to the calendar. Make it sound exciting! Use the same info on emails to customers or new subscribers, all with CTA’s and registration forms.
3. Send promotional emails at the right time. Catch people at their most receptive on Tuesdays or Wednesdays. Deliver value with each reminder. Include your relevant blog posts/guest posts and tips, or add teasers.
4. Mix it up. Don’t keep sending the same email. change the tone or format. Catch their attention with a headline that promises something useful or addresses a problem. Perhaps a little controversial. Add a teaser or promotional video.
5. Be mobile-friendly. Don’t lose potential registrants.
6. Offer a freebie. Entice your audience by offering white papers, articles, ebooks or discounts on products or services.
7. Offer credits. If it’s a paid webinar, offer credit for attending not just the live webinar, but also for on-demand, giving them flexibility and an extra incentive.
8. Add a renowned guest speaker. Get people talking, create a buzz.
9. Post relevant blogs. Make it the subject of the moment. Make sure links to your landing page are clear and obviously placed.
10. Use social media. Choose a hashtag for the event and use it. Create a publishing schedule and update your platforms with reminders as the webinar approaches. Update your banner images. Finally, plan social PPC ads; it’s an easy way to spread the word.
11. Be flexible. Run your webinar multiple times or create an on-demand version too.

Supercharge Your Sign‑Ups with Webinars & Live Streaming Services in London

You’ve just discovered smart strategies—optimised landing pages, timely and varied email campaigns, freebies, mobile‑friendly design, guest speakers, social media buzz, and on‑demand flexibility—to maximise webinar registrations and attendance. But getting viewers in the door is only half the journey: you need polished production quality, seamless delivery, and engaging presentation to turn registrants into active participants.

That’s where we come in. With Bombora’s Webinars & Live Streaming Services in London, we don’t just support your registration strategy—we bring your webinar to life with broadcast‑grade visuals, interactive tools, flawless technical execution, and full pre‑ and post‑event support. From countdown teasers and on‑screen branding to live moderation and analytics, we handle it all.

Ready to boost registrations and run a webinar that both attracts and captivates your audience? Get in touch at info@bombora.tv or call +44 20 3176 7135—let’s turn your next webinar into a registration and engagement success story.