How MG Turned a Dealer Conference Into a Broadcast Event In 4 Weeks

The Challenge

MG needed to energise and inspire their dealer network during the pandemic — but an in-person conference wasn’t possible.

The job to be done: deliver a digital dealer conference that matched the energy and professionalism of a live event, while engaging hundreds of dealerships with content that felt fresh, branded, and interactive.

What They Needed

• A pre-recorded conference that still felt dynamic and broadcast-quality.
• Custom branding and set design to reflect MG’s identity.
• Audience engagement tools, including live Q&A.
• A fast turnaround — just days to film, edit, and deliver.

Our Approach

We designed the MG Dealer Conference as a studio-hosted, broadcast-style production:

• Studio production & set design: Created a bespoke set styled to MG’s colours and logos, filmed with robotic cameras for safety and polish.
• Multi-format content: Included interviews, brand films, animated segments, and pre-recorded presentations to keep the flow dynamic.
• Custom platform: Built a branded digital platform with chat functionality and full streaming capability.
• Interactive Q&A: Delivered a live Q&A session with all speakers, streamed from the studio and fuelled by audience questions via chat.
• Rapid turnaround: Filmed, edited, and streamed the full event within just 3 days.
• On-demand replay: Edited a highlights video for ongoing use and post-event engagement.

The Results 

76% of participants said they wouldn’t change a thing about the event.

MG’s Marketing Director, David Pugh, praised the format for keeping audiences engaged and highlighted the “universally positive feedback.”

The event set a new standard for MG’s dealer communications — proving that internal comms can be as polished as external campaigns. 

The Takeaway

When in-person wasn’t possible, MG didn’t settle for “good enough.” By approaching the dealer conference like a broadcast production, we created a digital experience that inspired confidence, kept attention, and strengthened dealer relationships.

What This Means For You

Want to energise your internal teams, partners, or dealer network with a virtual conference that people actually enjoy? That’s exactly what we did for MG, and we can do it for you too — combining broadcast polish, branded storytelling, and interactive features that deliver measurable impact.

Services Highlighted in This Project

• Virtual Events:  Just as we delivered the MG Dealer Conference with a fully branded platform, bespoke studio set, and live-streamed Q&A, we can design and deliver engaging virtual conferences for you — combining polish, personality, and measurable impact.

• Highlights Videos:  Just as we edited a polished post-event highlights video for MG to share on demand, we can help you extend the life of your event content with recap reels and evergreen cuts.
• Branded Graphics Packages: Just as we created a fully custom studio set aligned to MG’s colour scheme and brand identity, we can help bring your brand to life through motion graphics, studio design, and bespoke video assets.

Other Services We Offer

• Webinars & Live Streaming: We can support your team with seamless webinar delivery, speaker management, and viewer interaction.
• Hybrid Events: Combine in-person studio elements with online streaming for maximum flexibility and impact.
• Social Media Live Streaming: Take your internal or dealer events public on LinkedIn or Facebook to drive brand reach and visibility.
• Promotional Services: From pre-event invites and reminder emails to registration analytics and recap distribution — we can handle every step of your promotional funnel.

At Bombora, we know how to make digital conferences and internal comms feel as exciting and premium as an external brand launch. Let us help you set the bar high. From concept to stream, we’ll help you deliver events that keep people watching — and talking.

Need to know more? Get in touch to arrange a call.