How HSBC Used a Global Webinar Series to Build Thought Leadership in International Trade

The Challenge

HSBC wanted to engage senior-level decision makers in organisations expanding globally. The job to be done: position HSBC as a thought leader in international trade while reaching the right audience at scale.

They partnered with CNBC for distribution — but needed a branded global webinar series that delivered both credibility and reach.

What They Needed

• A global webinar series that looked and felt broadcast-quality.
• Content that would reinforce HSBC’s authority in global trade.
• A multi-channel campaign to drive registrations from a senior, targeted audience.
• A partner to manage the project end-to-end, from content creation to audience generation.

Our Approach

We produced and implemented the entire webinar campaign, blending creative, technical, and promotional execution:

• Creative production: Designed a title sequence, studio-wrap graphics, in-show VT segments, and brand spots to give the series a polished, broadcast-quality identity.
• Campaign build: Managed digital registration, including sign-up flows and tracking.
• Audience generation: Delivered a social campaign across LinkedIn, Twitter, and Facebook, alongside a targeted email campaign designed to reach senior decision makers.
• Full-service delivery: Took ownership of every stage — from briefing through to live delivery and post-event distribution.

The Results

• HSBC was positioned as the voice of a new age of global trade.
• The series established its senior executives as credible thought leaders in the global economy.
• The combination of professional production and targeted promotion ensured the right audience — influential decision makers in global business — tuned in.

The Takeaway

This wasn’t just about webinars — it was about building brand authority at the highest level. By aligning sharp strategy with broadcast-standard execution, HSBC and CNBC created a digital series that reached boardrooms and positioned HSBC at the centre of the conversation on global trade.

What This Means For You

If you need to reach senior decision makers and establish thought leadership in your sector, we can help. Just as we did for HSBC, we combine strategy, content production, and audience activation to create webinars that go beyond engagement — they drive influence.

Services Highlighted in This Project

• Virtual Events: Just as we produced a full end-to-end global webinar series for HSBC, we can help you create a compelling virtual event experience tailored to your target market.
• Branded Graphics Packages: Just as we delivered custom title sequences, in-show segments, and studio wrap graphics for HSBC, we can bring your content to life with broadcast-quality branding that elevates the professionalism of your series.
• Promotional Services: Just as we launched a targeted social and email campaign to attract webinar viewers for HSBC, we can help you grow your audience, increase signups, and track your campaign’s performance.

Other Services We Offer

• Webinars & Live Streaming: Deliver expertly produced live or semi-live webinars with interactivity and Q&A built in.
• Hybrid Events: Add in-person panels or studio hosts to give your digital series a human touch.
• Social Media Live Streaming: Extend your reach by simulcasting webinars or branded segments to social platforms.
• Highlights Videos: Repurpose your long-form content into bite-sized videos for wider distribution and impact.

Whether you’re launching a content campaign or building a global thought leadership series, Bombora can provide the tools, team, and talent to bring it to life.

Want to know more? Planning webinars of your own? Get in touch to arrange a call.