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Live streaming is now a crucial marketing tool. In 2025, 42.8% of Gen Z social media users, a key 18‑34 demographic, watch live streams regularly, showing how embedded this format has become in younger audiences’ media habits. Brands are embracing this shift: live streaming is the top content strategy for 52.4% of marketers, and 80% of users prefer live videos over reading a blog, while 82% favour live streams over standard social media posts. This real-time, authentic medium resonates because it fosters immediacy, trust, and engagement, making livestream marketing essential for connecting with younger generations.
We now spend significantly more time watching live video than on-demand; viewers average 25.4 minutes per live-stream session vs. about 19 minutes for on-demand content, a notable increase in engagement with live formats. Meanwhile, the global video streaming market has exploded, from a market valued at around USD 129 billion in 2024 to an estimated USD 157 billion in 2025, with projections soaring to USD 855 billion by 2029. It’s growing with no signs of slowing. Research also shows that viewers spend eight times longer watching live videos compared to on-demand content.
So it’s no surprise that brands are more willing to invest in live video more than ever before. Live streaming is a great way for brands to drive revenue and increase awareness. Here’s how:
A 2025 review highlights that behind-the-scenes (BTS) and in‑the‑moment content continue to grow in popularity, with audiences reporting that such unscripted glimpses “feel more real” and make them feel like they’re “really there”. Live streaming, in particular, fosters transparency and immediacy, key ingredients that humanise brands and build genuine trust and connection with viewers. Whether it’s showing how products are made, setting up an event, or giving a peek into everyday office life, these backstage moments deepen relationships and bring your brand’s culture and people to the forefront, making authenticity more than just a buzzword.
Live streaming events, conferences, speeches, and debates can significantly widen a brand’s reach. In 2025, 67% of viewers who watched a live stream of an event went on to buy a ticket for the next iteration, a clear indicator of live video’s powerful influence on purchasing behaviour. Meanwhile, the online event ticketing market is projected to grow from approximately USD 50.97 billion in 2024 to USD 53.43 billion in 2025, with further expansion expected to reach USD 69.25 billion by 2029 at a CAGR of about 6.7%.
Take virtual open-house tours by U.S. estate agents: by live-streaming properties, they offer real-time guided tours, fielding questions from prospective buyers in the moment to improve engagement. Similarly, universities continue to embrace live streaming, and lectures from institutions like Harvard and Stanford deliver flexible, anytime-anywhere access to high-quality education. Live streaming truly transforms how people experience and participate in events.
Create your news channel. Live video content generates more comments, shares, engagements and viewing time than standard video. So what better way to make a new product or service announcement, or keep your customers up to date with your news and promotions? A live announcement creates urgency and excitement. A good example is Land Rover, which used a streaming video to launch the Land Rover Discovery Landmark and then again, more recently, to launch the Range Rover Velar from the Design Museum in London.
Another great live stream marketing engagement idea is creating a how-to or tutorial. Doing a product demonstration live makes it far more exciting, especially when viewers can get involved by asking questions or making comments in real time. Viewers are learning relevant tips that they can apply to their lives right now. They will see this as valuable content and will come back to you for more.
Interviews with employees can be a great way to let your audience get to know the people behind the brand. Viewers want to feel that they know a brand and can relate to it. Live videos can be filmed anywhere, in the office, in the canteen or at a meeting, giving viewers a real flavour of what the brand is really like.
Allowing viewers to ask questions in real time will give them a sense of empowerment. This can work on any live video and can add real value, especially if the person answering can show off their knowledge and expertise. It also creates a personal connection with the viewer and can work especially well if the interviewee is an expert, the designer of a new product or a CEO, for example.
Live video is an effective way to help strengthen corporate culture and build solid relationships amongst employees. Announcements, team meetings and employee training can all be done through live video. A study by Brandlive and IBM found that live video “is highly effective in keeping employees connected across regional locations and varied time zones.”
Want to harness the power of live streaming for your brand? Whether you’re planning a behind-the-scenes look, a global event broadcast, or a real-time Q&A, Bombora delivers live streaming on location and social media live streaming with professional production quality and seamless delivery. From engaging product launches to internal comms and thought-leadership content, our expert team handles the creative and the tech, so you can focus on the message. Let’s go live and connect with your audience like never before. Reach out today.