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Video is king in the marketing world. Today, one-third of all online activity is spent watching video. But how do we get our videos watched when there are a billion other posts to compete with? Use animation. Here’s why…
Animation grabs your attention and keeps it. How? By evoking emotions. Liven up boring explainer videos and talking heads by adding some animation. It can convey a message by being cute or funny, or sad, and it will make people talk. And hopefully share. Entertainment is the key here. We all love cartoons; in fact, animation can make us feel nostalgic, reminding us of childhood and making us feel positive – even if an animated training video is not exactly Tom & Jerry.
Live-action filming can be limiting; Animation has no limits. Anything is possible, whether it’s flying to the moon or getting hippos to sing, you can do it with animation. Keep your audience engaged by creating various types of video, some animated, some live.
Not got the budget for actors or speakers? Can’t afford cameras and editing? Then use animation and a voice-over for a fraction of the price.
Product explainer videos, infographics, release announcements or training videos – all can be produced using engaging animation that is memorable, entertaining and easy to follow.
Otherwise, difficult topics can be broken down into easy-to-understand chunks by using animation. TED-Ed, one of the most popular educational channels on YouTube, is a great example of this. Otherwise boring topics can also be livened up with a little playful animation.
To get the most from your videos, you want to use different types of videos for different channels. YouTube is for education, Facebook can be more personal, Twitter is great for engagement, and Snapchat is for attention. Animation allows you to experiment and see which type works best for your marketing.
For more top tips on how to use video for your business, read our blog: How to plan your video content marketing strategy
Whether you’re after a full branded graphics package, want to level up your next webinar or virtual event with engaging visuals, or need help creating attention-grabbing content for social media live streaming, we’ve got you covered. Get in touch with Bombora today to explore how our creative team can bring your ideas to life through bespoke animated content that cuts through the noise and drives results.