How Seven Hills Reimagined a Government-Backed Cybersecurity Conference as a Virtual-First, Broadcast-Quality Event

The Challenge 

Public relations firm Seven Hills, working with long-time collaborator Plexal, needed to reimagine LORCA Live 2020 — a UK government-backed cyber accelerator conference — when the pandemic made an in-person event impossible.

The job to be done: transform a complex, multi-day international conference into a virtual-first experience that felt as professional, interactive, and authoritative as a broadcast TV event. 

What They Needed

• A way to bring together global speakers safely without compromising engagement.
• A multi-format content approach — from live shows to workshops, podcasts, and on-demand video.
• Consistent branded design across dozens of assets and event types.
• A reliable production partner to manage all technical and creative logistics, giving the client freedom to focus on messaging and content.

Our Approach

We designed and delivered a broadcast-quality digital conference:

• Global reach with TV-style production: Built a studio set with branded backdrops and digital walls, enabling remote guests to dial in and join live panel discussions seamlessly.
• Flexible, cost-effective graphics: Developed an animated package (lower thirds, title cards, itineraries) that could be applied consistently across all live and on-demand content.
• End-to-end production management: Handled booking, studio setup, technical logistics, and live operation — using remotely operated cameras to reduce crew size and ensure safe social distancing.
• Multi-format content delivery: Produced daily live shows, interactive workshops, podcast recordings, and fast-turnaround edits of on-demand sessions uploaded the next morning.

The Results

• A fully reimagined LORCA Live 2020 conference, delivered with TV-level quality and flexibility.
• Seamless international participation, with remote speakers integrated into panel discussions and live Q&As.
• Total confidence for the client: Seven Hills described Bombora and Hub as their “comfort blanket,” with Senior Events Executive Amy Cox noting she “couldn’t have worked with a better team.”

The Takeaway

This wasn’t just about “getting a conference online.” It was about elevating a government-backed cyber innovation event into a polished, multi-format broadcast experience — proving that virtual events can carry the same authority, excitement, and credibility as their in-person counterparts.

What This Means For You

If you need to deliver a multi-day, multi-format virtual or hybrid conference, Bombora can help you bring it to life — with strategy, creative, and production all under one roof. From keynote livestreams to video podcasts, we’ll handle the complexity so you can focus on content and impact.

Services Highlighted in This Project

• Virtual Events: Just as we reimagined LORCA Live as a full-scale virtual conference with daily shows, remote guests, live panel discussions, and on-demand workshops, we can help you move your event online without compromising quality or interaction.
• Branded Graphics Packages: Just as we created a cost-effective and flexible animated graphics package — including lower thirds, title cards, and schedules — we can deliver branded assets that give your entire content slate a polished, cohesive look.

Other Services We Offer

• Webinars & Live Streaming: Stream single or multi-speaker sessions live from the studio or virtually with full support.
• Hybrid Events: Blend in-person speakers with virtual attendees to deliver a conference that feels connected and interactive.
• Highlights Videos: Create snappy event recaps or post-show cutdowns to boost engagement after the broadcast.
• Promotional Services: Maximise your reach with pre-event promos, branded invites, and follow-up content distribution.
• Video Podcast Production: Record professional video podcasts from the studio or on location, with multi-camera filming, broadcast-quality audio, and editing—perfect for interviews, expert discussions, and thought leadership content for LinkedIn, YouTube, and audio platforms.

Whether you’re delivering daily live broadcasts or creating a multi-format content hub, Bombora can be your end-to-end production partner — just like we were for LORCA Live. From keynote speakers to podcast segments — we can help you deliver smart, multi-format content that feels cohesive, controlled, and professionally executed.

Need to know more? Get in touch to arrange a call.