Event Promotion, Handled Professionally

Bombora supports organisations with measured, well-judged promotion for webinars, live streams and virtual events — ensuring the right audiences are informed, engaged and prepared to attend.

Our approach focuses on clarity and relevance, not noise. Promotion is designed to support the event itself, reinforcing credibility and helping attendance reflect the quality of the production.

Distribution That Supports the Event

Effective distribution starts with understanding the audience.

We work with clients to define who the event is for, what matters to them and how best to communicate the value of attending. Campaigns are then structured to ensure messaging is clear, timely and appropriate for professional audiences.

This approach helps drive attendance without over-selling or diluting the tone of the event.

Designed for Professional and Senior Audiences

For financial services and B2B organisations, promotion needs to feel credible.

We create promotional activity that aligns with the expectations of senior, analytical audiences — clear messaging, consistent branding and communication that respects time and attention. The focus is on:

Relevance over volume
Accuracy over exaggeration
Consistency with the event’s tone and purpose

Integrated with Production

Promotion works best when it is aligned with production planning.

Because Bombora is involved in the structure and delivery of the event itself, promotional messaging can be closely matched to the format, speakers and content. This ensures expectations are set appropriately, and audiences know what they are signing up for.

The result is stronger attendance and a more engaged audience on the day.

A Considered Approach to Event Distribution

Support can include:

Event messaging and positioning
Audience targeting and segmentation
Campaign planning and scheduling
Branded promotional assets aligned with the broadcast
Registration and attendance support

Everything is designed to feel straightforward, professional and proportionate to the event.

A London Partner You Can Rely On

If you’re planning a webinar, live stream or virtual event and want distribution handled with the same care as the production, Bombora can support you.

All promotional activity is delivered as part of our London-led production approach, ensuring consistency from first communication through to live delivery.