Content Repurposing

Bombora helps organisations extend the value of their live content by turning webinars, video podcasts and live streams into carefully crafted assets that continue working long after the event itself.

Rather than letting valuable conversations disappear once the broadcast ends, we create structured, reusable content that supports thought leadership, internal communications and ongoing engagement with professional audiences.

All content repurposing is managed by our London team, with the same care and attention applied to production.

Need to repurpose your content for a professional audience? Talk to our London team

From Live Moment to Lasting Value

Live events are only one part of the story.

We design productions with repurposing in mind from the outset, ensuring conversations are captured, framed and recorded in a way that makes them easy to reuse. This allows a single session to become a sustained stream of content, without compromising quality or clarity.

The result is a body of content that feels intentional, not recycled.

What We Repurpose

We repurpose content from:

Webinars → highlights, short clips and thematic edits for professional channels
Video podcasts → full episodes, short-form clips, written articles and audio assets
Live streams → on-demand series, internal resources and training content
Virtual events → session libraries, curated collections and long-form content

Each asset is shaped to suit its audience and context, rather than cut down indiscriminately.

Thoughtful Editing for Professional Audiences

Repurposing is as much editorial as it is technical.

Our editors focus on clarity, pacing and relevance, ensuring content remains credible and well judged for senior audiences. Edits are clean, restrained and purposeful — supporting the message rather than chasing attention.

This approach is particularly important for financial services and B2B organisations, where tone and accuracy matter.

A Structured Repurposing Process

We manage content repurposing as a defined part of the production process, not an afterthought.

Planning

Identify key themes, messages and audiences
Agree how content will be reused before the live event

Editing

Select and shape the strongest moments
Create full-length and short-form edits
Apply consistent branding and visual treatment

Delivery

Supply assets in formats ready for immediate use
Organise content clearly for internal teams
Support ongoing content schedules if required

Designed to Work Across Channels

Repurposed content is delivered ready for use across professional channels, including:

LinkedIn and other B2B social platforms
Email campaigns and newsletters
Internal communications and training libraries
On-demand hubs and resource centres

Everything is produced to feel cohesive, consistent and aligned with your wider communications.

A Natural Extension of Production

Because Bombora also produces the original webinars, podcasts and live streams, repurposing is seamless.

We already understand the content, the context and the audience — allowing us to make better editorial decisions and maintain quality throughout. This avoids the common disconnect between production and post-production.

A London Partner for High-Quality Content Repurposing

If you’re investing time and expertise into live content, it should continue delivering value beyond the broadcast.

Bombora helps organisations turn one well-produced conversation into a library of useful, professional content, managed carefully from London.