ABOUT BOMBORA

The high quality of the footage we produce for our clients sets us apart from all of the rest. We are passionate about the webinar and webcast production services we offer, and always ensure that the work we provide is something we are proud of. This is what we like to call the Bombora Difference.

For further information on the webinar production services available, please do not hesitate to get in touch. We look forward to hearing from you.

SERVICES

- Webinars

- Event Filming

- Event Streaming

- Training Video Production


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  • The Structure Of A Webinar

    All webinars follow one of four basic structures. Choosing the right one for your business is key to getting the most out of your webinar and expanding the potential of your brand. 

    The first structure is the most simple and cost effective option for businesses. Known as the one speaker format, this approach is built around a single presenter fielding questions from the audience and addressing answers directly back to the viewer.

    Number two is the interview structure. Here, an interviewer on screen asks an interviewee (or expert) a set of predetermined questions. This format uses our natural instinct for conversation to deliver a much more free-flowing approach that encourages audience members to interact, chipping in with their own questions when given the opportunity.

    The third is the moderated approach. In this instance, a moderator acts as the chair for the discussion, ensuring the webinar stays focused and on-topic. This approach is particularly effective for discussions of two or more participants, where multiple voices and viewpoints come together, and have the potential to clash.

    All of the formats above can be made more engaging for audiences through the use of communication tools such as: telephones, instant messaging, social media and video conferencing such as Skype. 

    The fourth and final format regularly employed is the interactive approach. This can take any of the three formats outlined above, but is essentially a facilitated audience-led discussion. This format offers businesses a much more in-depth understanding of their target audiences, because, as the users choose the topics discussed, greater insight into the way they interact with your brand can be revealed. 

    The best way to measure which of the four structures is right for your business is to employee analytics. By measuring key data, such as audience engagement, we can determine the right fit for your brand so that the content you need to communicate reaches the widest possible audience.

     

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    ABOUT BOMBORA

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    SERVICES

    - Webinars

    - Event Filming

    - Event Streaming

    - Training Video Production


    - (See more...)


    CATEGORIES

  • BLOG
  • We’ve been working with…
  • Webinars