ABOUT BOMBORA

The high quality of the footage we produce for our clients sets us apart from all of the rest. We are passionate about the webinar and webcast production services we offer, and always ensure that the work we provide is something we are proud of. This is what we like to call the Bombora Difference.

For further information on the webinar production services available, please do not hesitate to get in touch. We look forward to hearing from you.

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  • The Do’s and Don’ts of Webinar Presenting

    Our fear of speaking to a room full of people, whether it be virtual or not, is far more common than our fear of creepy crawlies or flying; only beaten by our fear of heights. We’re scared of failure, mortified that we will look daft, and beyond anxious about things going wrong. So how can we alleviate this fear and prepare for a successful webinar?

    ‘Public speaking (glossophobia) is the second most common fear in the UK.’

    (YouGov Survey 2014)

    Do…Find out what your audience wants. Make sure the content is interesting and most importantly, relevant. Do pre-webinar surveys. Use polls, surveys and post-webinar surveys not just to engage with your audience, but also to find out what they really need to know. Then use this data wisely.

    Don’t…Try to shoehorn a lifetime of knowledge and expertise into one webinar. Make it about one thing, one problem, one solution – you should be able to sum up the content of your webinar in one concise sentence. Then deliver it with a simple, easy to follow storyline.

    Do…Choose the right presenter. Some people are more naturally confident, some people love to talk; use them. Otherwise look at hiring a professional to host your presentation, use them as a moderator or interviewer. This is the perfect way to take the pressure off more nervous participants who may shine once they’ve been taken off centre-stage.

    Don’t…Automatically use subject experts to present. Yes they may be experts in their field, but are they expert presenters? Can they inspire? Can they entertain? Or are they better placed to create the content and be called on for the Q&A?

    Do…Invite others to join in; it doesn’t need to be a one-man show. Do interviews, have a panel discussion, or even set it up like an informal ‘TV chat show’. This makes it a team effort, giving everyone involved a real confidence boost, and can transform a bog standard presentation into a conversation. Audiences will stay engaged for longer if they feel part of a conversation.

    Don’t…Use ‘I’. Replace it with ‘You’ and ‘We’. Establish a common ground with your audience; they need to know you understand the challenges they are facing. It’s important that you are all ‘in it together’.

    Do…Rehearse. Create an outline with notes then practice with colleagues. After your final rehearsal, bin the notes. A webinar will flow more freely if it isn’t scripted. Viewers want to connect with you as a human, not a robot ploughing through their lines.

    Don’t…Have slides full of text. Use images to tell stories and use bullet points to highlight the key points you’re going to talk about. Include videos or clips not only to keep your audience engaged, but also to give your presenter a break. Give them time to drink water. And to breathe.

    Do…Engage with your audience. Use polls and surveys and Q&A’s. This will help you to relax and the audience to feel very much part of the webinar. This really builds on the ‘conversation’ idea and being ‘in it together’.

    Don’t…Be late. Give viewers time to get logged in, but not too much time, you’ll lose the early birds. And don’t go on longer than the advertised time, respect your audiences; their time is valuable. Make sure you schedule enough time for Q&A.

    Do…Avoid wearing any stripes or wacky patterns as they can cause a flickering screen. And nothing green if you’re filming in a green studio – you’ll become the invisible man

    Don’t…Wear too much bling. Nothing too shiny. Nothing that jingles and jangles.

    Do…Eat. A microphone will pick up any rumbling or growling stomachs as well as any movements, so avoid toughing your chest or neck. And turn all phones off. Obvious, but still catches us out surprisingly often.

    Don’t…Panic. Things can go wrong, that’s life. The important thing is that you deal with any problems as best you can and pick up where you left off. What does that old mug in your kitchen say? Keep calm and carry on.

     

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    ABOUT BOMBORA

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    SERVICES

    - Webinars

    - Event Filming

    - Event Streaming

    - Training Video Production


    - (See more...)


    CATEGORIES

  • BLOG
  • We’ve been working with…
  • Webinars