WHAT IS A WEBINAR?

WHAT IS A WEBINAR?

A lot of people ask us: what is a webinar? So we thought we’d explain…

So, a webinar is an interactive online event, much like a live discussion, hosted by experts where you the viewer can get involved.

A webinar allows your company to interact with its customers directly, sharing information with a potentially huge audience via the internet.

WHAT IS IT NOT?

A webinar is not a webcast. Webcasts deliver content in a format that is entirely one-way – viewers watch but they can’t interact.

Webinars are inclusive and interactive – allowing viewers to engage directly with the content in real-time. This allows you to speak to your customers face to face, creating a personal connection.

To find out more about webinar production in London and what webinars really are, including hosting, structure, benefits and marketing, see our other FAQ videos by clicking here.