ABOUT BOMBORA

The high quality of the footage we produce for our clients sets us apart from all of the rest. We are passionate about the webinar and webcast production services we offer, and always ensure that the work we provide is something we are proud of. This is what we like to call the Bombora Difference.

For further information on the webinar production services available, please do not hesitate to get in touch. We look forward to hearing from you.

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  • 6 Millennial-Friendly Content Marketing Tips

    Millennials make up over a quarter of the UK population and they are now in their prime spending years. This digital savvy generation is redefining the rules, changing buying habits and influencing trends. Getting to grips with their demands and values is essential for any business. Millennials know what they want and they know what matters to them. They love their tech more than any other generation, changing their needs and wants in synch with the latest innovations. They value happiness, sharing and experiences over family, practicality and duty. They are budget-conscious and sceptical. They are like no other generation, so what’s the best way to engage with them?

    1. Create a seamless experience across devices

    Tech savvy millennials are ‘always on,’ constantly switching between devices. 87% of millennials use between two and three devices at least once on a daily basis. They expect brands to understand this and if the transition from tablet to laptop or phone is anything less than seamless, they will switch off. Millennials need to find, share and create content quickly, efficiently and conveniently. AI and chatbots help to meet their needs. As do voice capabilities and mobile payments for mobile users. Don’t lose out on sales; mobile transactions are set to increase threefold in the next five years.

    1. Understand your audience. Be personal.

    Use data to drive your marketing. Understanding your audience is key and data can help to decide how best to reach them. Track feedback and create a more personalised experience by making recommendations. Millennials like to feel valued and understood so give them the content they want and need.

    1. Don’t try to sell

    Traditional advertising is not the answer. Nearly two in three millennials block ads and a recent survey of UK internet users aged 16 to 49 found that the majority skip ads whenever they can. Millennials don’t just want to buy from brands, they want to collaborate. They don’t want to be talked at, they want to be listened to; they want to communicate. According to Forbes, 62% of millennials say that if a brand engages with them on social networks, they are more likely to form a relationship. It’s no longer enough to just have a Twitter or Facebook page – you need to be actively posting relevant questions, asking for opinions and answering queries about products.

    1. Build your brand

    Millennials are budget-conscious and sceptical so brands need to be transparent if they want them to be loyal. Be genuine and be consistent. Millenials want to be able to identify with brands and their content. Almost 60% of millennials say the brands they buy reflect their style and personality. Take advantage of this content creation generation – 60% of millennials engage in the process of creating and publishing content – and encourage them to upload their photos, ideas and stories that link their lives to your brand.

    Encourage your audience to send feedback; millennials won’t buy a thing without researching thoroughly and checking out the reviews. And pay close attention to social engagement, monitor the likes, shares, and comments to ensure the content you publish is on track.

    1. Let them do the work

    Millennials love to share, they are four times as likely to share content on social networks as other generations – and they’re twice as likely to click on content shared by peers. In fact, 95% of millennials say friends are their most credible source. Make use of their love of social networks and this free word-of-mouth advertising by creating content that adds value and is sharable.

    1. Be brief, concise and visually appealing – but not too often

    Millennials don’t want to be spammed. It’s all about quality not quantity. If the content is good enough then they will come back for more. Millennials have learnt to be multi-taskers and multi-screeners; they are adept at sorting the good from the bad. But, thanks to smartphones, we now have shorter attention spans (8 seconds) than a goldfish (9 seconds) so grabbing their attention is key. Create content that is short, sweet and to the point. Research keywords or buzzwords and use videos, photos or graphics. Essentially, make sure your content is meaningful and relevant.

     

     

     

     

     

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    ABOUT BOMBORA

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    SERVICES

    - Webinars

    - Event Filming

    - Event Streaming

    - Training Video Production


    - (See more...)


    CATEGORIES

  • BLOG
  • We’ve been working with…
  • Webinars