ABOUT BOMBORA

The high quality of the footage we produce for our clients sets us apart from all of the rest. We are passionate about the webinar and webcast production services we offer, and always ensure that the work we provide is something we are proud of. This is what we like to call the Bombora Difference.

For further information on the webinar production services available, please do not hesitate to get in touch. We look forward to hearing from you.

SERVICES

- Webinars

- Event Filming

- Event Streaming

- Training Video Production


- (See more...)


CATEGORIES

  • BLOG
  • We’ve been working with…
  • Webinars
  • 5 Ways To Improve Your SEO

    The rules keep changing and the algorithms are constantly evolving. You’ve completed your keyword research and shortened your URLs, but what else can you do to improve your SEO performance? Keep up with the current trends.

    1.Get Mobile Friendly

    More than half of Google’s traffic comes from a mobile device, so content that shows on a mobile will take precedent in search engine crawling and ranking. Google first began using mobile-first indexing for all search rankings late in 2016, so if you haven’t already done so, check that every page of your website is optimised for mobile users.

    Top Tip…test your website here https://search.google.com/test/mobile-friendly

    2. Deliver The Best Customer Experience

    Making sure your website is loading quickly and functioning properly will help you deliver the best customer experience. And it will be this that will keep you ahead of over-optimised sites based on keywords. Why? Because machine-learning algorithm systems, like Google’s RankBrain, are getting smarter all the time. Artificial intelligence systems have worked out what makes a good search result – and it’s great UX.

    Top Tip…test your site speed (try Pingdom or Google PageSpeed) and then fix any problems. Be aware that any technical changes to your website can lead to overly abundant redirects, 404s or orphaned pages, so test again after any updates. And delete any duplicate content (same content on different pages of your website); it kills your chances of top ranking – search engines can’t work out which one is the best version.

    3. Optimise Your Visual Content

    Google’s job is to give users the most relevant website based on our searches. And currently we’re all on the look-out for videos and images, not lengthy text pieces. With that in mind you need to optimise your visual content to boost its SEO performance.

    Top Tip…check file sizes. Use keywords in the titles and metadata. Use ALT tags for images, and transcripts for videos, to allow search engines to identify the content. This will also help visually impaired users. Plus, if an image/video can’t be loaded, the alternative text will be displayed instead.

    4. Build Up Top Quality Backlinks 

    Focus on quality not quantity; Google can now differentiate between the good and the bad. One link from a reliable high quality source is far better than several from lesser-known, questionable sites.

    Top Tip…put in the work and pitch to major sites or parent with popular bloggers. Avoid hiring SEOs who buy links and over-optimise keywords; Google’s RankBrain will outsmart you.

    5. Publish Top Quality Content Only

    Google needs to see that your website is active and dynamic, so regular updates are important. Publish relevant blog posts – but make them useful, with a clear focus. Once again, quality not quantity. Give people a reason to return to your site and Google a reason to notice you.

    Top Tip…ask yourself, is this content driving conversation, likes, and shares? What is the bounce rate? Is it keyword optimised? Is it relevant to your target audience? Use Google Analytics to find out and then get going on improving your content.

    Leave a Comment

    ABOUT BOMBORA

    Lorem ipsum dolor sit amet, et nibh alterum eum, qui accusamus expetendis no, ne choro recusabo eloquentiam qui. Soluta voluptaria percipitur his at, veniam salutatus et vim, sea eu laoreet eligendi expetenda. In sea meis graeci, vero vivendum reformidans ex sed.

    Euismod fuisset accumsan in sit, odio eligendi est cu. Nam no solet dolorem quaerendum, pro in tation mollis definitiones. At appareat scribentur eam.(Read more...)

    SERVICES

    - Webinars

    - Event Filming

    - Event Streaming

    - Training Video Production


    - (See more...)


    CATEGORIES

  • BLOG
  • We’ve been working with…
  • Webinars