ABOUT BOMBORA

The high quality of the footage we produce for our clients sets us apart from all of the rest. We are passionate about the webinar and webcast production services we offer, and always ensure that the work we provide is something we are proud of. This is what we like to call the Bombora Difference.

For further information on the webinar production services available, please do not hesitate to get in touch. We look forward to hearing from you.

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- Webinars

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- Event Streaming

- Training Video Production


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  • 2017 : The Year Of The Video

    This year online video will account for 74% of all web traffic, and it’s been predicted that global internet traffic from videos will make up 80% of all internet traffic by 2019. Spending on video marketing has increased 400% since 2011, and research shows that companies using video are growing revenue 50% faster than those who don’t.

    In business, we’re all well versed in the benefits of content marketing. We understand the importance of connecting via social media channels, blogging, producing ebooks, creating visual materials, and of course, videos. But did you know that audiences are 10 times more likely to engage with video content than blogs or social? And, according to research, online video is 600% more effective as a marketing tool than print and direct mail combined.

    Video is no longer ‘a nice to have’ for marketers, it’s an absolute must.

    Why?

    It’s popular – Video converts better than any other medium. Four times as many consumers would rather watch a video about a product than read about it.

    It’s convenient –Watch it on the go or when you get downtime at the office. 86% of business-related video views take place on desktop browsers. Mobile video views increased 150% year-over-year from 2014 to 2015. 

    It’s efficient – The human brain processes visuals 60,000 times faster than text. Adding a video to your website can increase the chance of a front page Google result by 53 times.

    It’s sharable – 75% of senior executives watch work related videos at least on a weekly basis, and 54% share work-related videos with their colleagues at least weekly.

    It’s profitable – 52% of marketing professionals name video as the type of content with the best ROI.

    It’s powerful – There’s no better way to communicate a brand story and build relationships. Want to get noticed? Just mention the word ‘video’ in the subject line of an email and open rates will increase by 13%

    It’s emotional – Videos can instil trust and confidence by delivering a personal message. Research shoes that 71% of marketers say video conversion rates outperform other marketing content.

    It’s entertaining – A great video is memorable; it can cheer us up, motivate us, inspire us, make us think or teach us essential skills.

    Which videos work best?

    • Top quality productions only. Anything less and your reputation is at risk.
    • Interactive videos engage viewers for longer, with completion rates nearing 90%, rather than 50% for linear videos.
    • Personal videos. Using real people and personalising videos can increase engagement and allows companies to differentiate themselves from the competition. The average retention rate of personalised videos is 35% higher than non-personalised videos.
    • Most common videos are explainers, product demos, how-to’s, testimonials, thought leader interviews, talking head style videos and live streaming

    With businesses publishing an average of 18 videos each month, video is no longer just a tool for brand awareness, top marketers are using video to engage and educate, improve lead scoring, nurture streams, and boost conversion rates. And any businesses using advanced analytics to measure video performance are far more likely to be increasing their video budgets next year. Are you?

     

     

    Sources:

    http://www.aberdeen.com/

    https://www.vidyard.com/

    https://www.forbes.com/

    https://go.forrester.com/

    https://www.invodo.com/

    https://www.brightcove.com/

    http://www.cisco.com/

     

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    ABOUT BOMBORA

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    SERVICES

    - Webinars

    - Event Filming

    - Event Streaming

    - Training Video Production


    - (See more...)


    CATEGORIES

  • BLOG
  • We’ve been working with…
  • Webinars